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ASAP Liquid Platinum Overnight Treatment For Regeneration. For those already familiar with ASAP’s extensive cosmeceutical skin care range will know that this brand has been providing simple, quality, affordable, cosmeceutical grade skin care to Australians and now the rest of the world for over two decades.
ASAP’s extensive range is not only Australia owned and Australia made but is scientifically made for skins withstanding the particularly harsh Australian climate which makes their new evening formulation especially exciting.
ASAP Liquid Platinum is their newest product to be released with perfect timing coming into a dryer harsh winter this nifty overnight treatment is a must for all skin types with its advanced formula working to brighten, refine, hydrate and increase collagen production.
The ASAP Liquid Platinum decreases melanin concentration by 73% without irritation through an ingredient called Larix Gmelinii Wood Extract. This potent antioxidant protects DNA from oxidative stress and inhibits Matrix Metalloproteinase which are a group of enzymes which breakdown collagen while stopping new collagen from forming. So, stopping those bad boys are key for enhancing collagen synthesis for plump younger looking skin!
Along with this amazing extract ASAP have added Saccharide Isomerate which is a nourishing plant derived complex that reduces signs of dry skin by up to 20% in 4 weeks! This provides long-lasting skin hydration as well as strengthens the skins barrier, making this product perfect for sensitive skin as well as being perfect for coming into winter as the dry cold weather tends to impair our skins barrier.
Now for a great finish ASAP have also added a AHA called Glycolic Acid to this formulation to increase skin turn over by 21% (think smoother, refined, skin) and with its exfoliating properties you will also prep the skin ready for your amazing serums over the top (Vitamin B & C would be perfect). This prepping enhances product penetration giving you more from your subsequent products!
Here at Soho we are very excited to add this one of a kind product into our evening routines, if your after any more information or want to check this product is right for you don’t hesitate to get in touch with the team.